Big Case Marketing
We specialize in big case marketing and have helped many dentists take their practice to the next level with large cases. We use one or more of: Internet marketing, exclusive magazine or brochure distribution, and proven specialty postcard mailings.
Types of cases or treatment we have successfully marketed:
- Full-mouth reconstruction
- Dental Implants
- Cosmetic dentistry, including large veneers cases and "smile makeovers"
- Orthodontics and Invisalign®
- "Senior Dentistry" (marketing to the ever-growing population of older adults)
In the discipline of marketing you are marketing specific products or services; for example dental implants or cosmetic dentistry. There is a specific procedure to market something, which includes various factors, all of which we apply:
- A full understanding of the service and all its benefits and attributes
- Review of potential competition
- Isolation of the target audiences to whom to direct your marketing
- Establishment of the "hot buttons" of the target audiences regarding this service
- Use of graphic design and copy (text) that will attract and interest the target audiences, causing them to want to act in the direction of making an appointment
- Knowledge of which media to use and how to use it (e.g. Internet marketing) for best results
We have successfully marketed many types of procedures and have a large data deposit of best practices and successful ads and copy to market them.
Testimonials
The following are some of the successes our clients have had in the latter part of 2009.
"I am tickled to do about 2 very large cases a month from the Internet alone." - J.W.
"I just sold a new patient from the Internet on $50,000 of full-mouth reconstruction." - B.D.
"The Internet marketing with Gilleard is the most viable of any marketing we have done." - J.M.
"A lady came in today holding the magazine you made and said that usually she would never see a dentist from advertising but she got the magazine and just had to call and see me. She has taken out a second mortgage and is paying $43,000 for upper and lower cosmetic work." - J.B.
After my first marketing campaign was completed I saw results that other doctors just dream of. Gilleard Practice Marketing staff just know their stuff and their work helped me position my marketing far above my competitors." - D.C.
